Get to Know Us
Tracey Wheeler Noonan — Founder, The Reinvention Project™
Tracey Wheeler Noonan is a Shark Tank alum, bestselling author, and three-time Ernst & Young Entrepreneur of the Year finalist who turned kitchen chaos into a multimillion-dollar business — one that was ultimately acquired. No MBA. No college degree. No handouts. Just grit, instinct, and a Dunkin’ extra-extra.
After a 27-year relationship ended abruptly, Tracey found herself reinventing her life in her early sixties. She journaled her way through heartbreak and uncertainty, and those pages became her memoir, Past, Present & Paris, now in development as a streaming television series.
That reinvention sparked The Reinvention Project™ a global community for women navigating change, craving connection, and ready to build what’s next. Tracey’s specialty is helping women take the business ideas they’ve carried quietly for years and turn them into real, profitable companies — without fluff, fear, or permission.
A dyed-in-the-wool Bostonian, Tracey believes the best chapters aren’t neat, polished, or planned. They’re built — often right in the middle of the mess.
Susan Sly
Managing Partner, The Reinvention Project™
